ADIDAS ORIGINALS

Time(line) Hacking

As adidas Originals moves forward to innovate, this idea was developed as new way for the brand to use and hack established tools and practices within social media.

 

The multiple narrative tiles launched with in conjunction with Johannes Leonardo’s “#MyFutureIs” brand campaign on 01.25.2016 and will continue throughout the new product launches throughout 2016.

CLIENT:     

ADIDAS ORIGINALS

ROLE:     

Creative Director

DISCIPLINE:     

Creative Direction, Strategy, Art Direction

OTHER:

With Troy Lumpkin, The88 & Johannes Leonardo

ADI_TILES_1

ADI_TILES_2