Nike wanted to develop a concept based on New York City for their iconic Dunk. The pigeons of New York City encapsulate the true spirit of the city: they lived how they wanted and did things their own way. Upon release of the exclusive 250 pairs, riots broke out in front of retailers. Pigeons Dunks currently go for $6000+ on eBay and remain one of the most sought after sneakers Nike has ever produced.
Concepting, Art Direction, Product Development, Product Design
With Jeff Staple & Aki Chan