“By Air, By Sea or By Land” : The Navigation Pack was concepted to honor the lengths that the dedicated collectors would go to find their “holy grail”. Each running shoe in this pack was designed for and released in one of the three sneaker meccas around the world. LONDON / AIR – SHOX NZ: Designed with the UK wind pressure streams laser-etched into the leather. TOKYO / SEA – AIR BURST: Designed with Japan’s ocean currents laser-etched into the leather. NYC / LAND – AIR MAX 90 Designed with NYC’s map grid laser-etched into the leather.
Concepting, Product Development, Product Design
With Jeff Staple & Aki Chan