NIKE

Navigation Pack

“By Air, By Sea or By Land” : The Navigation Pack was concepted to honor the lengths that the dedicated collectors would go to find their “holy grail”.¬†Each running shoe in this pack was designed for and released in one of the three sneaker meccas around the world. LONDON / AIR – SHOX NZ: Designed with the UK wind pressure streams laser-etched into the leather. TOKYO / SEA – AIR BURST: Designed with Japan’s ocean currents laser-etched into the leather. NYC / LAND – AIR MAX 90¬†Designed with NYC’s map grid laser-etched into the leather.

CLIENT:     

NIKE

ROLE:     

Art Director

DISCIPLINE:     

Concepting, Product Development, Product Design

OTHER:

With Jeff Staple & Aki Chan

NAVPACK_FLOAT_WIDE

NAVPACK_AIR

NAVPACK_SEA

NAVPACK_EARTH