The PACE GALLERY is more than an art gallery– it is an institution. Given the iconic status of blue-chip artists and estates PACE represents we developed the brand strategy of “Living Art History”.
To actualize this thought– the rebrand needed to come to life three-fold; as an forward thinking institution, a trusted culture thermometer and a beloved classic. The output has become a hallmark of quality and gravitas within the art world.
Branding debuted in JAY-‘s “Picasso Baby” video collaboration with PACE artist Marina Abramovic.
Brand Strategy, Branding, Art Direction, Graphic Design
With Troy Lumpkin & Chia Schmitz