Pace Gallery

Brand Identity

The PACE GALLERY is more than an art gallery– it is an institution. Given the iconic status of blue-chip artists and estates PACE represents we developed the brand strategy of “Living Art History”.

 

To actualize this thought– the rebrand needed to come to life three-fold; as an forward thinking institution, a trusted culture thermometer and a beloved classic. The output has become a hallmark of quality and gravitas within the art world.

 

Branding debuted in JAY-‘s “Picasso Baby” video collaboration with PACE artist Marina Abramovic.

CLIENT:     

Pace Gallery

ROLE:     

Creative Director

DISCIPLINE:     

Brand Strategy, Branding, Art Direction, Graphic Design

OTHER:

With Troy Lumpkin & Chia Schmitz

MORE INFO:

www.pacegallery.com

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